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Envision Labs ($VIS)

General Characteristics

Envision Labs is a marketplace that blends blockchain technology with media distribution. The cutting-edge platform enables media creators to publicize and sell their work while retaining content ownership. It supports visual content such as VR, AR, 3D animation, graphic design, games, films, and documentaries as well as welcomes AI-generated content. Envision Labs allows creators to directly connect with builders of games, metaverses, architectural renders, and more. This approach helps avoid hefty fees, restrictive contracts, and the need to forfeit rights, which are common with traditional Web2 platforms. Envision Labs has its custom $VIS token, launched on the Base chain, which is an exclusive form of payment on the platform. To simplify the interaction between creators and buyers and make it more transparent, Envision also leverages NFTs. Buyers exchange $VIS for NFTs linked to a piece of content. By doing this, they provide ownership of copyright which is held in their web3 wallet.

Roadmap

Envision Labs has a comprehensive marketing plan targeting four key audiences through various strategic approaches:

Functionality and Utility

As mentioned earlier, the $VIS token is a kind of currency within the Envision ecosystem. Buyers use the token to exchange for NFTs related to a piece of visual media they need. VIS tokens are also used to distribute rewards, fund the platform, and more. In addition, Envision Labs has premium products under development, including Envision Insights, Envision Moodboards, and Envision Direct. To access these products, users must either stake a set value of VIS tokens for 12 months or purchase a subscription.

Market Performance and Dynamics

$VIS is the cryptocurrency powering the entire Envision ecosystem. It has a total supply of 100 million tokens. The project’s whitepaper revealed that 23 million VIS tokens were initially sold to 50 investors in the second quarter of 2021. Since then, the token has been allocated for several purposes. $VIS has a market capitalization of over $2.81 million as of the time of writing. Market data on September 29 shows that the token is now being treated at $0.05118, showing a 59% surge within 7 days.

Community

Envision Labs has gathered a community of content creators, consumers, and partners across several social platforms. There are 6.5K followers on Instagram and 4.3K community members across Telegram and Discord. The platform has also established its presence on X, TikTok, and YouTube.

Pros

5 Questions to the Envision Labs Team

1) Can you share with us what inspired the founding of Envision, and what challenges or frustrations faced by creators led to the creation of this platform? Envision was founded by creators for creators, initially aiming to solve some issues within the stock media industry. We have since shifted our focus toward generic 3D assets used for building games, metaverses, VR/AR, etc., but our mission to support creators remains unchanged. Currently, stock media content creators rely on large centralized providers like Getty Images and Shutterstock to purchase their content outright. This forces creators to forfeit ownership rights, leaving them with no control over how the content is sold or for how much. As a result, creators often sell the rights at significantly lower prices than what the content may ultimately generate. Our studies have shown that, in some cases, creators receive as little as 20% of the total revenue their content generates. Envision was created to revolutionize the ownership model by allowing content creators to retain copyright ownership and license their work directly to end users. While our journey began with traditional stock media, our approach applies to various types of content. 2) Envision aims to return control, revenue, and independence to media creators. How does the platform empower creators to regain ownership rights over their content and exercise control over its distribution and pricing? The Envision marketplace is a non-custodial decentralized application deployed on the blockchain. By leveraging blockchain technology and smart contracts, Envision directly connects buyers and sellers, providing transparent, real-time proof of who owns the distribution or usage rights of a digital asset, along with all necessary transaction details to prevent disputes. This setup allows creators to dictate terms and sell usage rights to their content while retaining ownership and control. The Envision platform serves as a user-friendly interface that facilitates interactions with the blockchain. This also makes possible direct transactions between buyers and sellers. Such an approach creates a scalable solution with no marginal cost for each transaction, unlike traditional platforms that involve multiple intermediaries for every transaction or signed agreement. 3) Could you provide examples of the types of media supported on the Envision platform, and how these assets can be utilized across various industries such as gaming, metaverse, film, architecture, graphic design, and marketing? Initially, Envision focused on 2D stock media, but we have since expanded to support 3D assets as well. The types of 2D and 3D assets available on the Envision marketplace are versatile and can be used across multiple applications and platforms. For example, a 3D asset of a tree could be used in various ways. It could be used multiple times in a game, metaverse space, AR/VR render, architectural render, and beyond. Envision's unique value proposition lies in allowing creators to sell royalty-free licenses of their digital assets multiple times while retaining copyright ownership. Each time an end user wishes to use an asset, they must pay a one-time royalty-free license fee to the creator, creating a passive income stream for the creator. By uploading and listing digital media for sale on the Envision marketplace, creators can let their content generate income with no additional effort required once listed. 4) Could you explain how VIS tokens function as the exclusive form of payment within the ENVISION ecosystem? What role do they play in facilitating transactions between consumers and content creators? VIS tokens are an exclusive form of payment on the ENVISION marketplace. Consumers use VIS tokens to directly exchange for NFTs with content creators. VIS tokens are also used to distribute rewards, fund the platform, and incentivize users. Although content price is displayed and settled in VIS, content creators will have complete control over the price of content in FIAT terms (USD). The number of VIS tokens required for content purchase will fluctuate based on its exchange rate with USD. As adoption grows and the value of VIS increases relative to USD, HODLers who pre-purchase and HODL VIS tokens will benefit from a decrease in content price (USD). 5) Looking ahead, what are the key milestones and developments on the Envision roadmap, and how does the team plan to empower creators and foster a collaborative community? We're working on significant developments to be announced in our upcoming roadmap. Our first big update will be our mainnet platform release, shortly followed by support for 3D assets. We have a number of planned premium products, with the first being Envision Direct. This product allows users needing content to tender work directly to the creator community, whether for a specific piece of content or something not currently listed on the Envision marketplace. This feature will help foster relationships between content creators and consumers and fill any gaps in our content library during the early days. Additionally, we're developing several AI products and integrations – additional tools to enhance our core marketplace. One of our most exciting projects is the AI 3D content generators, including 2D-to-3D generation. For more updates on our products, stay tuned to our socials.

Official links

CA: 0xFc60AA1fFCA50Ce08b3cDeC9626c0Bb9E9b09BeC Website Twitter Discord Telegram Instagram

Where to buy

Uniswap LCX This is a (daily) in-depth analysis by Memecoin Season about the most promising and/or successful meme coin projects within the dynamic blockchain space. We first share this report with our invite-only community of investors and enthusiasts to study and potentially consider for their investment strategies. Then, the next day, we publish it for the general public. While we thoroughly pick and analyze strong contenders in the meme coin space, remember that we do not give here any investment advice. Always consider your own goals and analyze the risks inherent to meme coins before investing.
Featured on Sep 27
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