dVIN ($VIN)
dVIN ($VIN)
General Characteristics
dVIN ($VIN) is an innovative protocol transforming the trillion-dollar wine industry through data, Decentralized Physical Infrastructure Networks (DePIN), and Real World Assets (RWA) tokenization.
dVIN brings the wine industry on-chain through asset tokenization. The protocol has developed a series of smart contracts allowing it to put an individual bottle of wine on-chain as an asset, essentially turning a bottle of wine from a possession into Digital Corks NFT. By bringing wines on-chain, dVIN solves the data problem in the wine industry. With this innovative solution, the platform offers wineries the data that they need for customer acquisition and business intelligence to compete in the world.
$VIN serves as dVIN's native utility and governance token, used to incentivize wine lovers and enthusiasts within the ecosystem. Leveraging dVIN's solution, winemakers attach $VIN to their bottle, which makes its way to the supply chain. When consumers open the bottle, they are rewarded with $VIN tokens.
Consumers also earn $VIN tokens by providing valuable feedback on their wine consumption, like where they consume their wines. This data helps winemakers to understand market trends and consumer preferences, enabling them to optimize their offerings and distribute wines more effectively. With this, winemakers will be able to connect with customers.
Roadmap
While dVIN has achieved some milestones, including collaborating with NBA stars and forming partnerships with brands like Deloitte over the past years, this is what it set out to accomplish next:
2024-Q4
- Deploy a diverse and exciting catalog of rewards
- Create dashboards for winery partners to see actionable product and customer data on their wines
2025
- Onboard 100 wineries
- Tokenize 100K bottles
- Attract 30K users
- Launch white labeling of its protocol
2027
- 5K Genesis members
- 25K Standard members
- 350 winemakers with tools to create unique communities
- 1M+ Digital Cork & Tasting Token NFTs
2028
- 1K wineries
- 10M bottled tokenized ($500M value)
- 1M users
2032
- 5K Genesis members
- 50K Standard members
- 3K winemakers on its DTC and community-building platform.
2034
- 10K wineries
- 100M bottled tokenized ($5B value)
- 30M users
Functionality and Utility
$VIN serves as the native utility and governance token of the dVIN ecosystem. In the future, token holders will be able to participate in key project decisions. $VIN is also used to incentivize consumers within the ecosystem.
Market Performance and Dynamics
$VIN has a fixed total supply of 1B tokens. It has a fair token distribution, with 74.1% of the supply allocated to its community of wineries, 12% to LP, and 13.9% to contributors and capital partners. The token's current price is $0.03907, and its market cap is $39M at the time of writing.
Community
dVIN's community is gradually growing, with 31.7K followers on X and 1.06K token holders. It also has an active presence on multiple social media platforms, including Telegram and Instagram.
Pros
- Innovative approach
- Fair token distribution
- Multiple utilities
6 Questions to dVIN Team
1)What inspired you to unify the luxury wine market through data and tokenization, and how do you see this transforming the industry in the next decade?
I built a vineyard and winery from the ground up after I sold a tech company I had co-founded. Once we started trying to market and sell wine, I began to realize how challenging it was - most of the basic business intelligence and customer connection we take for granted in other industries were non-existent in luxury wine. Building data solutions started as a way for me to make my business better, but there is only so far one small winery can go on your own. Unifying the industry will provide exponential benefits to winemakers across the spectrum. I think tokenization does two things - first it will build a bridge to the next generation of wine consumers who are looking for different things from wine and the industry than their parents. Second, it will usher in a ton of liquidity to the rare and investment-grade category that has been sitting on the sidelines due to lack of transparency.
2)How do you envision the $VIN incentives changing consumer behavior toward wine purchasing and sharing? What feedback have you received so far?
So far the feedback from both winemaker and wine lovers to $VIN has been very positive. We believe that both $VIN and the status and rewards that come with it will not only create more loyal wine consumers, but also enhance their wine experience with the winemaker. Imagine being a "Grand Cru" member at your favorite winery, with access to special experiences and offers. In turn, this will make winemakers more profitable, and give them more time ad resources to do what they love - make great wine!
3)You mentioned transforming rare wine into a $1 trillion asset class. What are the key steps you plan to take to achieve this ambitious goal?
We have a three-pronged plan for tokenizing the industry: Long-term - working with winemakers to tokenize wines at the source. Medium-term - working with trusted custodians like bonded warehouses, auction houses and key retailers to tokenize wines for their customers. Short-term - we have built an amazing AI engine that will allow consumers to tokenize wines from their home cellars. These wines are designated on-chain as untrusted assets, but it will help drive data and consumer adoption right from the beginning. We expect to have more than $100m in wine tokenized by the end of 2025, and $1B tokenized by the end of 2026.
4)What challenges do you foresee in getting winemakers and consumers to adopt the $VIN system, and how do you plan to overcome them?
The biggest challenge is always to change consumer behavior. For both winemakers and wine lovers, we have always focused on frictionless user experiences. Easy, fast, and with the blockchain elements completely invisible to most users. For wine lovers, the key is to make sure the rewards significantly outweigh the effort needed to engage. With $VIN and exclusive rewards from the winemakers, that should be straightforward. For winemakers, the key is to not create a new process, but to integrate with their existing stack and systems. Using APIs to plug into their existing ERP, accounting, CRM, etc platforms. Working with Deloitte WInery Solutions and Amazon Managed Blockchain we are already making huge strides towards frictionless inboarding.
5)What strategies do you have in place to foster community among $VIN users, and how will you ensure that they feel valued and engaged?
We see the $VIN community as being engaged by the brands directly - we do not intend to get between winemakers and winelovers. We provide tools to help them engage and create communities themselves. We think that will create the strongest bonds.
6)Are there any emerging technologies you plan to incorporate into the $VIN ecosystem in the future that could further enhance user experience or operational efficiency?
We love what Privy is doing with easy and frictionless self custody, and what Solana BOND is doing with the loyalty stack for Solana. We are working closely with both groups.
Official links
CA: 6B2X4NmSsmkiT8ytFEVt15igRSgsKNGZ3j3WWeidupE8
Where to buy
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